Automotive Retail Sales
Automotive Retail Sales is defined as: the ability to use effective and professional sales techniques, in a showroom, over the phone and via e-media to identify and engage with customers and prospects; qualify the prospect and the opportunity according to company or marketing guidelines; effectively communicate the offering, in terms and in a way that is comfortable and relevant for the prospect; handle objections through active listening and objection handling techniques; close the sale in a manner that creates customer delight; maintain contact with previous prospects or clients in a way that motivates repeat business and reliably achieve all goals and targets set.
Candidates for Automotive Retail Sales roles require a range of capabilities to perform this role including the ability to:
- Prospect vigorously to identify opportunities directly on the phone, or generate call backs, from other own, or company lead generation activities
- Work in a fast paced environment, yet still deploy effective and professional sales techniques to engage and qualify prospects
- Develop quickly a good understanding of the customer’s buying motivators and match your most appropriate offering to them, so that it fulfils or exceeds them
- Use accurate and reliable qualification approaches, techniques and tools to minimise wasted sales time and maximise number of prospects entering the pipeline
- Communicate well with prospects, in an engaging way, using language, terms and a style that is both familiar and comfortable to them
- Handle objections effectively through appropriate use of active listening and objection handling techniques
- Close sales, or meetings, as appropriate
- Reliably achieve all goals and targets that may be set from time to time
