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Take a look at a typical Fit-4 report
Transactional Selling is defined as: the ability to identify opportunities within which to position a fully functionally defined, stand-alone component. Components in themselves usually do not deliver 'end user' functionality. Hence, a Transactional Sale is much more about the technical integration of a component into an application coupled with justification as to why the seller's component will perform better than another. Transactional Selling usually occurs at the 'technical' and 'procurement' levels.
Candidates require a range of capabilities to perform this role including the ability to:
How does Transactional Selling map to adjacent roles?
Application Selling is the next level up in sales complexity from Transactional Selling. It is defined as: the ability to identify opportunities within which to position an existing, fixed-scope and configurable offering that delivers a 'defined outcome' for the customer to meet a 'defined need'. This can be sold as a stand-alone application (e.g. an accounting system) or as part of a more complex solution.