Lead vs. Lag Indicators

By pre-configuring benchmarks based on the competencies that a top performer in any role would possess, Fit-4 compares individuals against World-class top performers in each role.

This enables Fit-4 to identify those who have the potential to perform a role by comparing ‘ability’ and ‘behaviour’ and then identifying their ‘headroom’ for growth by looking at how they are ‘motivated’ and how ‘skilled’ they are.

Classically, the unstructured interview, as used today by over 90% of companies, concentrates attention on the Lag indicators - how well an individual has performed against target over the last 3/5 years, the scope of their previous role, promotion history and so on. The problem with this data is that it is historic, and may have no relevance whatsoever to the world of their new employer, new customer set or even to the changing demands of their existing customers. The 'way business is done here' could be different; the new market the company is targeting could be different, even if an individual moves to another company in the same sector; the target customers the individual is given may be different - all of these factors can turn a previously high performing sales person into a low performer, or vice versa. There is no certainty with this approach.

diagram showing sales test lead vs lag indicators

Some organizations are making talent decisions based on Now indicators, i.e. what are the behavior patterns of their top performing individuals? And how do their current skills compare to the requirements of the role today? Organizations that do this will certainly get better performance, at least while the market conditions remain the same. The problem here is that this exercise can be very costly. Also, often due to the cost, the Now indicator becomes the role benchmark for some considerable time, even though the rate of change in the customer's markets often means that current talent is being mapped against an ever-evolving and rapidly changing panorama. 'Now' skills can easily become past skills very quickly.

Lead measures not only look at how closely an individual's capabilities align with those of world-class top performers in the role today, but also assess the underlying factors that determine how well an individual is likely to be able to cope with an ever changing environment. These are the core dimensions that truly determine an individual's likely performance in a role, not just today, but also for the future.

The Fit-4 range of reports generates a focused view of the Lead indicators specifically relating to one specific role, and compares these with an individual’s Now competencies. This means that Fit-4 can highlight those individuals with the capabilities to deal with an ever more complex and ever changing environment. It will also highlight how far adrift the individual's specific and individual skills are in comparison with the current best practice for the role. This offers the best of both worlds - a way of predicting future performance potential with a high level of accuracy, plus a development map for optimizing performance in a role today.

Are you Hiring?

Get a deep and objective insight into an individual before you hire them. Fit-4 delivers a report which has a very high level of accuracy in predicting how well an individual is likely to perform in any specific sales role.

See how to minimise the recruitment gamble.

Are you Assessing?

Find out if an individual is a good fit in their current role and assess suitability for promotion or re-assignment.

Why settle for second best?

Are you Developing?

Fit-4 measures the four aspects of a sales person that have been shown to be the most accurate predictors of future revenue performance (intellectual ability; behavioral comfort; functional skill; and personal motivators) and shows you exactly how each person compares against a high achiever benchmark for the specific role you want them to perform.

Why take risks with your revenue?

Reduce the risk

Fit-4 enables you to understand each member of your sales team in depth, showing you how well they are suited to the specific role you are asking them to perform. Sales people who are asked to perform a role for which they are not suited, and probably not well trained, are likely to become quickly de- motivated. Clearly this is not good for the sales person, the company, or your customers. Reduce the risk of having the wrong person in the wrong role with Fit-4.


Videos to watch:

See how to minimise the recruitment gamble video link

Why take risks with your revenue? video link

Click to see how one of our own reseller partners has changed the way they do business to help their clients cope better with the current market conditions

Click to see Fit-4 the objective and quantifiable tool to give you revenue growth


Sales Assessment Test and Sales Skill Tests from SalesAssessment.com