Sales Account Manager
The Role of an Sales Account Manager is to proactively retain and develop existing client relationships and income from a wide portfolio of nominated clients and develop and grow new client relationships. A Sales Account manager would be expected to manage their client portfolio in such a way as to maximise the long-term mutual value of the relationship for both parties. Sales Account Managers build strong relationships with clients by providing them with prompt and knowledgeable support and guidance, becoming the “go-to” resource and their primary point of contact within the company.
The role involves the ability to identify, define and present propositions that evidence mutual benefit to senior management, both in the client and in own company, as well as having the ability to understand and drive towards the achievement of pre-defined Key Performance Indicators (KPI’s). Skills and experience in managing projects, campaigns, co-ordination of team members, developing timelines and setting deadlines in order to achieve client and own company objectives, will also be required.
Candidates for a Sales Account Manager role will require an above average set of skills including specifically the ability to do the following:
- Quickly gain an understanding of a client account, whether existing or new, identifying the way they work, what they expect from the company and, what opportunities exist in the client for the company’s offerings
- Align the company’s KPI’s against the client’s expectations and needs and develop a structured account plan to achieve all goals and targets
- Establish close relationships with client stakeholders and own company stakeholders, communicating goals, objectives and timelines clearly
- Proactively seek to grow business within each client, whether existing or new, for mutual benefit
- Manage expectations of all stakeholders using highly developed communication, listening, questioning and reporting skills
- Be able to analyse results, explain variances and update account plans, in accordance with changing conditions found at any time
- Develop and manage project and sales plans to exceed all targets, whilst concurrently improving customer satisfaction
- Deal with all aspects of campaigns and campaign management, maximizing their impact and optimizing the results
