Fit-4: the key benefits
- Fit-4 is job role specific, robust and accurate
- It is statistically shown to be a very accurate predictor of sales performance in any given role
- It is equally effective when used for hiring, skill development, or assessing suitability for promotion or a move to a new role
- It measures all four key factors of an individual that are shown to be critical to effective sales performance
- It requires no sales management time to set up or run
- It can be run entirely outside the selling day
- Reports are clear and easy to read and understand and require no specialist training to interpret
- They provide a detailed needs analysis of each sales person specifically relating to the job role they are being asked to carry out making development planning simple and straightforward
- Fit-4 is uniquely pre-benchmarked against High Performers in the same role


